Born To Shine Power Talk Series Presents: 

Building a Mission Driven Legacy: Insuring Your Ambition is Built to Last

When you decide to pivot headstrong towards your ambition, we must prepare ourselves for the numerous twists, turns and uncertainties that come with it. Building a mission aligned business while keeping true to your values and integrity is not for the faint at heart. While we all know that this bumpy road is part of the process, how do we not only remain committed and focused to our mission, but ensure that what we bring into the world continues to create impact for generations to come?

Join Rha Goddess and retired Founding Partner, CEO, and Senior Wealth Manager Patricia Farrar-Rivas of Veris Wealth Partners LLC, a national Impact Investing Wealth Management firm founded in 2007 discuss her personal journey and what it took to grow a highly successful mission driven business built to last.



Welcome to Born To Shine Power Talk Series

The Born To Shine initiative is a multi-dimensional community of practice designed to help Women of Color meet this unique moment in their life and leadership with greater vision, courage, agency and permission.

Our Born To Shine Power Talk Series explores the power of our personal journeys through the lens of leadership and ambition. This series features self-made WOC and incredible co-conspirators who have carved out their own authentic path with phenomenal success. The purpose of our series is to showcase the range of opportunities our featured guests have taken to establish their own unique brand and voice in their field, as well as unlock what their journey was to get there.

Our discussion will explore:

  • Staying true to your values and integrity 
  • How to stay focused and committed in your ambition and avoid burnout
  • Differentiation and creating a strong value proposition in a sea of similar endeavors 
  • Sustaining and managing growth
  • Knowing when to step down and creating a solid transition plan


In this session, learn how to stay true to your values and integrity while staying committed to your ambitions and avoiding burnout. You will also learn about differentiation and sustaining growth, as well as creating a solid transition plan when it's time to step down.


Meet Our Featured Speakers

Rha Goddess is the acclaimed entrepreneurial soul coach behind hundreds of breakthrough changemakers, cultural visionaries and social entrepreneurs. From multiple NY Times Bestsellers to multi-million dollar social enterprises, Rha’s unique methodology has empowered a new generation of conscious entrepreneurs to stay true, get paid, and do good. From the onset of her more than 30-year career as a cultural innovator, social impact strategist and creative change agent, Rha has drawn on the power of creativity, culture and community to move hearts, minds and policy. Rha’s work has focused on issues of racial justice and equality, electoral politics, offender aid and restoration, mental health and youth and women’s empowerment and contributed to initiatives that have impacted millions of lives.

Rha’s book, The Calling (St. Martin’s Press) leverages her unique methodology into a step-by-step blueprint for finding your purpose and making your most profitable contribution. More at:

Patricia Farrar-Rivas is a City of Sonoma, Councilwoman, and a Sonoma Clean Power Authority Board Member. She was a Founding Partner, CEO, and a Senior Wealth Manager at Veris Wealth Partners LLC, a national Impact Investing Wealth Management firm founded in 2007. She was also a Certified Investment Management Analyst (CIMA®). She has provided wealth management and impact investing advice to families, families office and family foundations since 1992. She retired from Veris Wealth Partners in March of 2022, and remains a non-practicing partner. Prior to Veris, Patricia led the effort by Silicon Valley-based public accounting firm, Frank, Rimerman + Co. to launch its new investment advisory subsidiary, Frank, Rimerman Advisors. She also co-founded the New York office of Progressive Asset Management in 1994.  She is an early pioneer in the Sustainable and Responsible Investing Industry. Her passion for impact investing is rooted in transitioning capital flows to companies supporting climate solutions, and social and environmental justice. Patricia is currently a Sonoma Ecology Center Board Member, a Sonoma Clean Energy Authority Board Member, and Board Chair of 18 Reasons, a community cooking school.  She is a previous Board Member of As You Sow, a non-profit supporting environmental shareholder engagement and litigation.  She was Member of the first standards council for the Sustainable Accounting Standards Board (SASB) from 2011-2014.


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